Cultivating Businesses
The project was created for the IBM Partner Ecosystem division. A collaboration concept to create a deeper connection to partners.
In the Nordic countries, sustainability and business with purpose are continuous trending topics and important drivers for businesses in 2021.
We wanted to tap into this trend by highlighting the values of a Real-life Ecosystem and how the IBM Ecosystem is based on those same values: That it brings together multiple players of different types and sizes to create, scale, and serve markets in ways beyond any single organization’s capacity. With that seed planted, the podcast series IBM Partner Ecosystem Nordic Talks grew to be.
The Real-Life Ecosystem was used as a metaphor throughout the narrative of the podcast. Through it, we added a Nordic layer that activates the senses and connects the content of the podcast to the overall meaning of the IBM Ecosystem and its purpose: To help businesses grow.
We wanted to tap into this trend by highlighting the values of a Real-life Ecosystem and how the IBM Ecosystem is based on those same values: That it brings together multiple players of different types and sizes to create, scale, and serve markets in ways beyond any single organization’s capacity. With that seed planted, the podcast series IBM Partner Ecosystem Nordic Talks grew to be.
The Real-Life Ecosystem was used as a metaphor throughout the narrative of the podcast. Through it, we added a Nordic layer that activates the senses and connects the content of the podcast to the overall meaning of the IBM Ecosystem and its purpose: To help businesses grow.
Deliverables:
Research and insights, Analysis, Strategy, Concept, Storytelling, Communication, Copywriting, Graphic design, Video, Motion Design, Digital Design, Podcast, Marketing, Brand narrative, Illustration, Social Media, Experience design, Project management
Research and insights, Analysis, Strategy, Concept, Storytelling, Communication, Copywriting, Graphic design, Video, Motion Design, Digital Design, Podcast, Marketing, Brand narrative, Illustration, Social Media, Experience design, Project management
For the project we created an organic motion graphic and sound for assosiation to elements in a real-life ecosystem. The shapes was used in all campaign material and marketing. Furthermore, the organic elements, was the start of a sustainable campaign that consisted of handing out recyclable potted plants, to grew its own sunflower and thus tap into the narrative of, to grow a sustainable partnership together!
For more information about the project, go to: https://ps-com.dk/project/ibm-ecosystem-nordic-talks
