Cloud Captain - An event execution and gamification activation
Challenge:
Create a cloud activation, that is both engaging, lead-generating and informs the player about IBM Cloud and offerings – preferably with a local touch
Should work at a 3rd party event AND for a digital campaign
Solution:
The purpose is for the player to move a workload and while informing about IBM Cloud.
The purpose is for the player to move a workload and while informing about IBM Cloud.
The game challenges the player to become Captain of the Cloud and to move all workloads safely to the Cloud. The game is fun and engaging, but also informative and support the overall message of IBM.
•The game consist of 6 questions.
•The questions are pulled from a pool of 18 questions. (randomized).
•For each question, the player has 10 seconds to answer and there will be a count-down clock.
•Questions will have overall IBM/conversations as a focal point.
•At the end the player will based on amount of correct questions be rewarded with a title: Cloud Cadet, Cloud Navigator, Cloud Explorer or Cloud Captain.
Results:
Besides generating leads and being an interactive activation, the purpose is to get attendants interested in IBM Cloud and use the activation as a conversation starter.
